The Covid-19 pandemic has put the world of events, exhibitions and conferences on hold. The organisers of such events had to come up with completely new formats to survive those months when Europe was in lockdown. Even now that restrictions are more relaxed everywhere, many organisers continue and will continue to exploit new technologies to deliver virtual or hybrid experiences. This is for several reasons:
- Thanks to digital technologies, it is no longer strictly necessary to physically move: events and exhibitions can have a wider and more international pool of people participating from the comfort of their homes.
- Digital tools make the creative and tourism sectors more inclusive and sustainable, allowing participation also for example of those who for reasons of physical disability or low income could not have participated otherwise.
- Through digital tools, participation in an event, be it an exhibition, a conference or another type of event, becomes much more interesting and interactive.
But how to digitise these types of events so that the experience is unique? If the only way you can think of is a videoconference…read on! In this article you will find examples of organisations that have done this very well!
The Baltic Home Virtual Exhibition
With the closure of exhibition spaces, designers have seen an important channel of sales and customer contacts close. The Creative Ports project, with funding from the Interreg Baltic Sea Region programme, created a virtual exhibition of designers from seven Baltic Sea countries. Through virtual reality, visitors will be able to enter the historical villa of the Szczecin Culture Incubator. The experience for the visitor is very immersive: using 360°C rotating imagery, it is possible to visit the three rooms of the villa with 74 pieces of furniture and accessories on display. By clicking on the exhibits, a window opens with information about the designer and the artefact. Thanks to virtual reality, it will be just like visiting a real design exhibition!
The Proto Invention factory
The Proto Invention Factory was created in 2019, before the pandemic. The exhibition makes use of virtual reality combined with technological prototypes from over a hundred years ago. Visitors are immersed in a unique sensory experience: they can travel aboard the first steam train, drive the first car and walk on the bottom of the oceans. The whole experience is designed like a game: players have a 360-degree view of the environment, can make decisions and compare scores at the end of the visit.
Blockchain as a resource: The example of the König Galerie
In some cases, blockchain technology can be a valuable ally for the digital transformation of the cultural and creative sector. During the pandemic, for example, the König Galerie in Berlin organised its first virtual auction based on NFT (non fundable tokens), which are ownership certificates on digital works of art. The virtual auction is called “The artist is online: Decentraland” and took place in March 2021. Non-fungible tokens are considered by many to be a disruptive technology in the art market. They are smart contracts basing on blockchain technology. Whoever buys a work of art linked to a non-fungible token does not buy the work of art itself, but simply the possibility to prove a right to the work, guaranteed through a smart contract.
Did these examples intrigue you? Keep browsing our map to discover over 100 digitalisation best practices!