Because more and more of our lives depend on the technology and digital solutions, why not to use this solution to increase the access to the cultural heritage of some of the biggest museums or historical sites from all over the world. Digitalisation has become an effective tool that can help the cultural sector in crisis situations. The cultural sector and its museum and conservation activities were affected during the economic crisis in 2008. Now the coronavirus crisis is once again hitting this professional sector.
Once we embrace the digitalisation of the cultural sector, this will bring with it numerous benefits:
– Cultural heritage conservation: this includes the creation of digital archives of the museum collections in order to make their conservation and study easier.
– Contact with the public: Being able to reach people through social media and websites has increased the return to the venue after the reopening of museums and art galleries, following the coronavirus crisis
– Democratisation of art: Museums are the meeting and promotion places of different artistic representations, from different times and cultures.
– Connectivity enables the cultural heritage to be present in every corner of the world. These online resources are always available for everyone to enjoy.
– Improvement of the experience. Although we already have the technology to digitalize the cultural sector, using the latest 5G and VR equipment the end user experience is enhanced and we can participate at live events, visit art galleries, and even explore historical sites.
– The new experiences brought on by the VR technology enriches the visit to exhibition spaces
– Educational function: The educational benefits of the digitalisation in the cultural sector are endless, and teachers can use all these resources in order to deliver a more realistic lesson experience.
In the near future, emerging technologies such as virtual and augmented reality have the potential to fuel new types of cultural experiences that can be marketed not only to large audiences but also to new audiences who were not consuming the cultural content before.
In economic terms, digitalization has affected both the demand and supply for cultural content. Thanks to increasingly sophisticated technology and the adoption of digital devices to experience things remote because of the pandemic, consumers have developed a taste for new ways to “tour” museums, “attend” theatre and participate in book readings.